Every once in a while an industry catches a tiger by the tail. And when that happens, its decision makers know enough to hold on for the wild ride that follows because it generally leads straight to the Mighty Profit Land.

But in the early stages of the ride, a number of myths usually crop up. While they rarely persuade key players to let go of the tiger's tail, they can create some misdirection and lead to some lost opportunities or just plain losses for the unwary.

This is happening now with wireless -- revenue growth has been beyond expectations, popularity of the devices and market penetration has been phenomenal and the ongoing surge in technological innovation and resulting new capabilities have been transformative.

Yet there are many who view the wireless field through dun-colored glasses, and who knowingly -- or not -- subscribe to one or more of the following palpably false myths, as highlighted and debunked by our industry experts.