Have you ever stumbled upon a site and thought, "Good God almighty, what has this brand done?" Graphics gone awry, no distinct call-to-action, a blinding or bland color scheme -- all poor choices on the brand's part.
But there are learning lessons to be had from sites that just haven't realized the potential their brand has in the online space.
We asked four industry experts -- Jeff Rosenblum of Questus; Jeff Hatcher of Felt Media; Alan Schulman of imc2 and Hillel Cooperman of Jackson Fish Market -- to take a look at a site within specific categories. What content and branding opportunities were overlooked? Where did the design choices miss the mark? Did the site offer enough incentive to keep the user intrigued?
Take a look at what they had to say, along with what best practices your site might be ignoring.