Learn how to get greater returns from your next campaign with these crucial action items for targeting success.
If you haven't done it already, you're almost certainly going to do it soon. So why not make sure your next behavioral targeting campaign aligns with some well-recognized guidelines for success?
To help you, we talked to a lineup of experts and put together a checklist of behavioral targeting action items.
Our panel participants include:
- Matthew Boyd, SVP, ValueClick Media
- Reuben Lau, client care manager, eBridge Marketing Solutions Inc.
- Pei-pei Lin, manager, Strategic Marketing, Exponential
- Robin Neifield, CEO and co-founder, NetPlus Marketing.
- Marla Schimke, VP Marketing, Revenue Science
- Jim Sterne, president of Target Marketing, chairman of the WAA and producer of the eMetrics Marketing Optimization Summit.
Print out these BT action items. Go over them with your team. As part and parcel of building your campaign, make sure you understand and fully exploit the possibilities and implications of each checklist item for helping to assure a good result.
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