BlogAds
Founded: 1998, although the Blogads.com service started in 2002.
Blogs in network: More than 1,500, including PerezHilton, DailyKos, I Can Has Cheezburger?, CuteOverload, indieWIRE, Overheard in New York, Largehearted Boy and Wonkette.
Unique users per month: 20 million
Page views per month: More than 1 billion
Top editorial categories by page views: Gossip, gay and politics
Self-serve purchasing system available: Yes
Advertising programs available:
- Time-based sponsorships with custom ad units including images and text
- Banners
- Widgets
- Custom skins
- Advertorial posts
- Section sponsorships
- Pre-roll video
- Geo-targeted and frequency capping included with some of the above options
Investors: Staff and friends (no venture capital)
Unique network attributes: "First, we specialize only in influential blogs," says founder Henry Copeland. "Second, we're a one-stop shop, with blogs in every genre. Third, nearly every aspect of advertising with us can be done DIY, but if you prefer, our salespeople can assist. Finally, in addition to standard IAB units and custom executions, we utilize a custom ad-unit comprised of both an image and text specifically designed for blog advertising and sold at 100 percent SOV for a fixed period of time."
Why do marketers like to work with them? "Advertisers value our blogs, insights and service," says Copeland. "We work with an incredibly diverse and influential group of blogs. We've pioneered the idea of advertising in social media long before the term existed, so we have unique insights into what works and what doesn't work. Finally, our stable, well-informed staff bend over backwards to serve advertisers well. Both because of our age and our focus on quality service, we've got a bunch of uniquely strong relationships with blogs and advertisers."
Gawker Media
Founded: 2002
Blogs in network: 12
Unique users per month: 8.1 million
Page views per month: 250 million
Top editorial categories by page views: Tech, games and software
Self-serve purchasing system available: No
Advertising programs available:
- IAB standard display units
- Custom roadblocks
- Custom panoramas
- Editorially driven contests and promotions
- Advertorial
Investors: No venture capital investments
Unique network attributes: An extremely high composition of influential cosmopolitans who are young, educated and affluent. Highly engaged, participative readerships with fervent affection for the brands. A 100 percent organic audience (no marketing) delivers high composition against targets with zero waste, yielding industry-leading brand performance.
Why do marketers like to work with them? "We're honest, responsive and creative," says Gawker publisher Chris Batty.
<< Previous page | Next page >>
