I was recently on a conference call with a potential partner who noted that his company was delivering millions of contextual ads per day on publisher sites based on referrals from Google searches. The potential partner was simultaneously dropping cookies on these ad-viewing consumers in order to retarget them within ad exchange inventory.
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1 The best social media campaigns of 2013
2 The most meaningless (and hilarious) job titles on LinkedIn
3 6 signs your agency is dying
4 5 requirements for a sustainable career in marketing
5 6 social media network updates that you missed