I was recently on a conference call with a potential partner who noted that his company was delivering millions of contextual ads per day on publisher sites based on referrals from Google searches. The potential partner was simultaneously dropping cookies on these ad-viewing consumers in order to retarget them within ad exchange inventory.
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1 How fraud is disrupting the ad industry
2 9 Facebook hacks that will blow your mind
3 The most meaningless (and hilarious) job titles on LinkedIn
4 7 stupid mistakes brands make as publishers
5 6 people on LinkedIn you should follow