Web analytics, the science -- or, perhaps more accurately, the art -- of studying online behavior is big business. Googling the term yields more than 75 million results, and the search engine giant itself offers its own ubiquitous analytics product, indicating just how lucrative the field has become.
But with so many new players in this growing field, how does one separate the wheat from the chaff? That's where Dealmaker Media, a San Francisco-based firm specializing in "inter-connecting CEOs, technology execs, investors, analysts and press," comes into play. Best known for its thrice-a-year Under the Radar Conference that showcases promising startups, Dealmaker prides itself on being adept at sifting through the noise to connect the best startups with the right investors to make deals happen. And in the competitive field of web analytics, specifically social analytics, Dealmaker has identified four startups the industry should keep tabs on.
Here's why they caught Dealmaker's eye, and why you may want to keep a watchful eye yourself.