The anatomy of building web pages
Hopefully, your site was designed for SEO and you followed the webmaster guidelines from Google, Yahoo! and Microsoft Live Search.
The best way to attract search traffic is to create large quantities of keyword-focused, customer-centric web pages about your product, service or niche. Keep in mind that long tail keywords add up and will always create more traffic than your highly competitive keywords, especially for newer domains. Logical, keyword-focused site architecture with good navigation is important as well.
Title tag: Keep your title short (65 characters or less), forming a sentence beginning with your primary keyword(s). The title is the first thing users see in the SERPs, so use enticing, descriptive copy. Create unique title tags for every page.
Meta description: Create your description tag to grab the click. Use keywords as soon as possible and keep it short (150 characters or less) since snippets are usually truncated in different lengths by search engines.
Header: Include primary keywords and spark interest. Keep it short and relevant. Use only one H1 tag per page.
Body text: Build pages that have a purpose for your visitors and are focused on two to three primary keywords. Include your primary keyword at the beginning and at end of the page. Support your primary keywords with related keywords to establish context on your pages and facilitate spidering. Close with a call to action. Write in conversational style; focus on customer needs while being mindful of search spiders. Write concisely as web users tend to scan. Let your headers organize the copy with the use of bullets and bold text for emphasis. Leave plenty of white space. Use anchor text for internal and external linking and vary your anchor text by using related keywords. If possible, hire a professional SEO copywriter.
Internal links: Link relevant pages to each other internally throughout site content. Ensure keyword-focused anchor text is relevant to the destination page. Use navigation text links rather than images or Javascript. Use breadcrumb links, subject/topic group links and sitemap links.
External links: Get listed in DMOZ and quality directories in your niche. When looking for one-way links, search your primary keywords to identify competitors, then find out who is linking to them. Create a list and be prepared to offer something of value in return for a static link with relevant anchor text. Start a business blog and post valuable information on other blogs relevant to your business. Write hot content in your area of expertise and submit to relevant publications or post on your blog. Hire a linking consultant to fast start your linking strategy.
Images: Use images to lend credibility to your content and create interest. Keep image size to a minimum for fast display. Use relevant alt text.
Sitemap: Create a sitemap of all the pages in your site to reveal link structure. This helps search spiders find all relevant pages of your site available for crawling.
Site validation: Ensure your pages are indexable and links can be followed with the free W3C Markup Validation Service.
