Optimizing for universal search
It has become important to create content in all relevant media since Google and other search engines started listing multimedia content in web search results. Know what type of content your customers prefer and then create content in relevant media. In addition to fundamental SEO techniques, multimedia content should be tagged and cataloged correctly. Below are some examples of content you can create.
Images: Use images on your site for illustrating your products and services. Optimize your images with descriptive, keyword-rich file names and ALT tags. Use accurate descriptions of image files.
Videos: Create videos using descriptive file names that are keyword-rich. Also use keywords in your title tag, description tag and video site map. Create a web page to launch your video, optimizing the content for SEO and using anchor text wherever possible. Submit to Google Video, Blinkx and YouTube.
News releases: Submit your press releases for display as "news," but make sure your story is truly newsworthy. It could be information about new products or upcoming events your site is involved with.
Blogs: Smart companies communicate with their customers and stakeholders via blogs. Tag it (digg, del.icio.us, reddit, stumbleupon, etc.), submit to Google Blog search and expand your visibility in the SERPs.
