Resources and SEO training
You will need a depth of knowledge to do SEO on a shoestring. Below are some resources for learning the basics, keeping abreast of the constant changes in search and finding answers to your questions. The resources below are not exhaustive but include many top assets.
- Search industry conferences: SMX Search Marketing Expo, Search Engine Strategies Conference and Expo, Webmaster World Pubcon and Search Insider Summit.
- Search marketing news and information sites: Search Engine Land, SearchEngineWatch, iMedia Connection, MediaPost Publications, ClickZ, Search Marketing Standard and Website Magazine.
- The Top SEO Blogs are listed on the Online Marketing Blog. Subscribe by RSS or email for the latest information on optimization tactics and search engine rules.
- SEO training courses: SEMPO Institute's online basic and advanced SEO courses, DMA Search Engine Optimization Certification Program, SEOToolSet Training, Search Engine Workshops, SEOClass, Search Engine College and SEO Book.
- SEMPO Learning Center provides access to articles, research, editorials, case studies and webinars on search engine marketing.
Conclusion
Any way you look at it, saving money is a good idea, especially in today's economic environment. A comprehensive SEO strategy requires an investment of time, personnel and money; however, it is possible to work smarter when you are a small business trying to do search engine optimization on a shoestring. Use the information in this article to sharpen your competitive edginess, and don't forget, SEO is an ongoing process, not a one-time event.
Claudia Bruemmer is a freelance writer-editor and internet marketing consultant.
