Another effective media property is TMZ, which attracts millions of unique visitors each month to its eclectic mix of user-generated, celebrity-oriented videos.
Similarly, Disney is working hard to serve the interests and needs of parents -- particularly mothers -- as well as children. With an innovative social network component, this site has extended the average time "family-oriented" people spend with its content.
Veoh at first looked like a YouTube clone, but recent arrangements to provide high quality content, along with heavy investment from entertainment "wunderkinds" have now made VeohTV into a realistic media buy. This site's recent launch of a behavioral targeting system that tracks video viewing patterns for more than 28 million visitors offers exciting possibilities for advertisers who want to deliver branded ads mixed with highly relevant content to any of a broad range of lifestyle and special-interest segments.
Discovery.com is increasing its audience appeal on the strength of full-length episodes of popular TV series, which it makes available on demand. At the same time, this site still offers user-generated content that is hard to turn off. As a result, Discovery.com has attracted and held a devoted fan base that appears to be growing steadily.
Digg is a community site that aggregates some of the most interesting content on the web and serves it up to the coveted young male demographic. What's more, you'll see the distinctive "Digg It" icon on thousands of other sites, encouraging both consumers and advertisers to take notice and consider a visit.
Imeem is one of the latest attempts to provide a music-sharing environment that feels good to members of the younger generations. This site's loyal audience is growing rapidly, and seems unlikely to be in jeopardy from angry record labels, which have shown more inclination to negotiate with Imeem and support the site, rather than try to shut it down. Ad avails are still limited and simple, but its extensive user data has the potential to become a gold mine to savvy marketers.
