In Focus

6 emerging tech trends to watch

Blaise Nutter
Emerging Platforms Posted on October 06, 2008

Introduction

As you read this, you will probably be reminded of that awful online reality: Whatever technology you have been using to garner all those online eyeballs will soon be obsolete.

That's the truth of online work, for good or bad. No matter how current you are, tomorrow is a new day and someone clever is going to create something remarkable that changes the game.

The current state of online advertising is in flux, with so many different technologies that don't necessarily work well together competing for brand dollars and the browsing public. But people are coming up with bright ideas all over the place, and brands are eager to jump aboard everything cool, current and from the future.

The following companies are each making a bid to change a particular segment of the online advertising world. None of them have truly broken into the mainstream yet, but each of them could very well in the near future.

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Comments

Robert Travis
Robert Travis October 16, 2008 at 5:25 PM

Awesome write up, Blaise. Very informative.

You may also want to check out lat49.com -- lat49 is a mapvertising network that allows advertisers to use display ads to connect directly with users of the multitude of online maps/map-mashups out there.

As the user zooms and pans through the maps in the lat49 publisher network (including companies like HotPads, Hillclimb Media -- Trails.com-- and the MapMyFitness properties), the ad changes based on the vertical and what the user is currently looking at.

Not just geo-targeted, but geo-contextual as well.

Lat49's API works with any online mapping platform and will be heading toward the mobile market in the coming year.

Cheers!


-Robert

William Nielsen
William Nielsen October 8, 2008 at 9:53 PM

Veeple is a great tool. Remember the excitement that we all felt as we were transitioning from VHS Tape to DVD technology? Suddenly, we had this interactive experience with our, what was traditionally passive, media technology. it made the experience that much more engaging. Menus, choices, extras and, more importantly, control over the content. Veeple is going to change the way we interact with online video. The options to buy products, learn more and.explore links to more content by clicking right on the video itself is a huge step forward in online video. Now if only we can somehow apply Veeple's techology to the television screen.

Ray Schiel
Ray Schiel October 7, 2008 at 2:42 AM

Blaise,

It took me 3 hours to finish your article.
2 of which were spent on Veeple.

I'm shooting for 1 hour for your next article.

Thanks for your insight and information.

A good find!

Keith Nowak
Keith Nowak October 6, 2008 at 5:57 PM

It is evident, be it from personal experience or by looking at the data, that people are spending more time doing more things online. Therefore, as has been mentioned here, it is increasingly important to leverage new marketing channels and capitalize on emerging tech trends in order be able to connect with your target demographic no matter where they choose to spend their time. One of the most popular online activities is instant messaging which, up to this point, has remained largely untapped from a marketing standpoint. Based on the massive number of instant messaging users as well we the unique and powerful marketing benefits achieved from having a branded IM presence on customers' desktops and mobile devices, I believe IM should also be on the list of new technologies to be incorporated into marketing plans. At imercive we believe in the potential of IM-marketing and work with agencies and brands to find innovative ways to create one-to-one engagement with consumers through a branded IM screen name. For more information check us out at www.imercive.com.

scott broomfield
scott broomfield October 3, 2008 at 5:24 PM

Blaise -

Thanks for the write-up. You hit the nail on the head as related to the Ad portion. Keep in mind that the storytelling, using interactivity, is equally, if not more important.

All the best,
Scott Broomfield
Veeple - CEO