From its in-store experience to its website, Target does a nice job weaving its discounts and promotional strategy into the global brand positioning and experience the company is trying to create. To paraphrase, Target sells trusted, quality products at a fair price. As you can see in the screenshot below, the company uses real imagery and a clean look to surround the banner that advertises a 10 percent discount. Appealing and tasteful text includes phrases like "Real deals on refined rugs" and "Shop this room and get free shipping." Discounts and special offers are presented all the way down the page and extend onto the company's weekly ad page, where they proclaim, "These deals make our great prices even more refreshing." Such text serves as a good reminder that often the packaging and positioning is just as important as the price.