Introduction
Everyone seems to be talking about games these days -- and with good reason. A variety of recent events and trends have led to tremendous growth in the gaming industry. These drivers include the explosion of the Nintendo Wii, an increasing variety of games on social networks, double-digit growth in the realm of virtual worlds, the proliferation of casual games and the increased use of mobile handhelds as gaming devices. These and many other trends all have advertisers clamoring to reach the coveted demographic of game-playing consumers.
As with all new trends, myths abound with regard to in-game advertising. And as with any seismic shift in media consumption, it's good to take a step back and understand how the rules for getting in and staying in the game have changed. In this article, we will dispel five widespread misconceptions regarding advertising in the gaming world.
