The mobile landscape: Shattering the current framework
Join an online media veteran and a mobile privacy expert as they share their vision for the future of mobile.
How to spice up ad targeting approaches with web behavioral input
Observe how understanding your audience can help marketers create precise advertising messages and better-targeted media plans.
Metrics in social networks
Industry experts explain how brand experience has become more compelling online and evaluate how this trend is affecting consumer engagement.
Customer collaboration: Focus on what matters
Learn first-hand how to foster an ongoing dialogue with your customers that can transform the way your organization markets its products and services.
Using promotions to drive the engagement cycle
A panel of leading brand marketers and publishers explain how promotions provide the basis for a value exchange with consumers.
How word of mouth helped launch Kraft's cream cheese
Explore how Kraft's innovative campaign got consumers to talk about the company in a new and exciting way.
For more coverage from the iMedia Brand Summit, .
