6 experts' predictions for 2009

I definately think this shift is occurring and will more rapidly in the future as brands seek to rise above the clutter and create experiences and connect with consumers. Online provides the best opportunity to do that.

I will say that print is dead. Dead as we know it. It will be a medium to move information but not much more than that.

http://jlefevere.blogspot.com

Great article. I'm also one that believes budgets are going to be moved from offline to online. I don't want to say that print is dead. However, you have to look at the facts that there's an entire demographic coming up that is quite comfortable with viewing their information in a digital format.

Great post Neal.
In 2009, brands may increasingly consider emerging markets in their digital campaigns. According to Comscore, emerging markets are going to be the drivers of advertising revenue growth as developed markets stagnate in economic growth and revenue growth.

Established American Social brands have expanded to developing markets and there has been enormous growth from these markets compared to the home markets. "For example, in 2007, unique visitors on facebook from the AME region stood at just under 3 million. In less than a year it has shot up to to nearly 15 million, a growth of 403%.On the other hand, unique visitor growth on the platform in the United states was just 38%." Comscore.

2009 is going to see brands developing strategies to increase participation in the emerging markets digital landcaspe to keep up with expanding media opportunities. See www.sabiOne.com Africa Ad Network. Of note is also social, online and mobile in China, Brazil, Middle East and Africa.

Thanks for writing this Neal! It is an excellent opinion summary and rings true with many of my own thoughts and experiences. Nice to feel "more right" today than yesterday. ;)

At Your Service,

Scott A. Shuford
Founder/CEO
FrontGate Media
The largest Internet & Event Media Group in the Christian market
www.frontgatemedia.com


Consider the words of C.S. Lewis:

"If there lurks in most modern minds the notion that to desire our own good and to earnestly hope for the enjoyment of it is a bad thing, I suggest that this notion has crept in from Kant and the Stoics and is no part of the Christian faith. Indeed, if we consider the unblushing promises of reward and the staggering nature of the rewards promised in the Gospels, it would seem that our Lord finds our desires, not too strong, but too weak. We are half-hearted creatures, fooling around with drink and sex and ambition when infinite joy is offered us, like an ignorant child who wants to go on making mud pies in a slum because he cannot imagine what is meant by the offer of a holiday at sea. We are far too easily pleased."

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GREAT information and prospective insight!

"I think that there is a strong possibility that we will see marketers move their dollars from offline to online"

Not here.