Inspired yet? Hopefully these stories have sparked some ideas and thoughts of your own about how your company can be a Twitter all-star, too. In our conversations with the Twitter all-stars, there were certainly some consistent themes, tips and insight. A few things to keep in mind:
- If you haven't already, get your own Twitter account and start following people. Get familiar with the tool and communicating on the platform. Better yet, get a group together at work to do it with you.
- Take lessons learned from other direct-to-consumer communications such as blogs and email newsletters and transition those to Twitter.
- Brand profiles must be personal and honest; content must be compelling to successfully interest and attract people.
- Connect to the audience as often as possible; reply directly to them if they are speaking about your brand.
- Make sure your Twitter voice is consistent with your brand.
- Do not exist on Twitter only as another version of corporate promotion. Be a person.
- Get your CEO or top executive involved. Employees love it. Customers love it. There is no more powerful way to humanize your brand.
- Above all, be authentic. Don’t try to fake, spin or hide behind your tweets -- it won't work.
On Twitter, what really matters is how you play the game. It's still early in the first inning, and if you haven't already, now is the time to get off the bench. Really.
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Denise Zimmerman is president and chief strategy officer, NetPlus Marketing, Inc.
