Customer support
Like any other product, getting the best out of a video player may require some personal service for technical support at different phases of implementation and ad campaign management. Customer support also should include an aggressive marketing effort on behalf of the supplier to insure a platform achieves critical mass and becomes widely used. This encourages advertiser preference and ongoing innovation.
To summarize, this chart outlines the above key decision factors by comparing three video players available today.
Finally...
For web publishers, now is a great time to embrace the opportunities for online video ad revenue. And armed with the knowledge of the right questions to ask, you'll be able to select the right platform and the right player for your particular website. The convergence of the internet with television has been discussed for decades, and now that mid-size and smaller publishers can easily adopt video technology -- and make money doing so -- it's happening right before our eyes.
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Christophe Louvion is CTO of Gorilla Nation.
