Media Motion: Powered, Revenue Science, BlueKai

Advenix, the creator of VisualSubject customized email preview, reported a 42 percent lift in email results among recipients who engaged with the program.

Allen & Gerritsen has hired Michael Schneider as VP, director, Contributions Group.

BlueKai, creator of the first transparent online data exchange, announced that it has closed its series B round of financing at $10.5 million, led by Battery Ventures.

Edelman, a global PR firm, has announced the addition of Bob Shrum and Doug Schoen to its public affairs division.

MoFuse, a global network of mobile bloggers and content publishers, announced that users can now post comments to WordPress blogs from any mobile device.

Powered, a leading provider of social marketing programs, announced the appointment of Natanya Anderson as VP of content strategy and delivery.

Revenue Science announced the appointment of Jeff Valente as sales manager of its New York sales team, and the appointment of Todd Greenwood to the position of senior software engineer at its Seattle office.

Theorem Inc., an online media operations and data services company, has been granted an ISO certification by TUV Rheinland, an independent third party that tests and certifies products.

Tribal DDB Worldwide announced that it has been awarded all digital work for PepsiCo's beverage brands in China, including Pepsi, 7Up, Miranda, Mountain Dew, Tropicana and Gatorade. It will commence work on the brands in January 2009.

Tumblr, a new platform that is closing the gap between social networks and online publishing, announced the close of its series B round of financing. The company has also appointed John Borthwick, former senior VP of technology at Time Warner, as president and a member of the company's board of directors.

Undertone Networks, an online advertising network, announced the appointment of John Sabella to the position of chief technology officer.

WEbook, a community-sourced publishing company, announced the relocation of its corporate headquarters from Maryland to New York, and several new hires, including Eran Amitai as VP of R&D, and John Meils as editor.

Editor's note: We list the companies and people alphabetically according to what company hires what person or another company. Our biweekly column is always looking for announcements, so please email them to mediamotions@imediaconnection.com.

 

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