OK, I’ll admit…I’m slightly biased in terms of my selection this week as I used to work for a fast food chicken chain, Nando’s, in South Africa. Like this week’s selection, the advertising for Nando’s was always edgy and irreverent. In some cases, the active minority would cry fowl when campaigns became a little too risqué. When this happened, we would normally send out a mildly apologetic letter and a voucher for free chicken. Interestingly enough, 100% of the vouchers were redeemed within hours of receipt.
So you’ll forgive me if my nostalgia gets the better of me. Fortunately, I’m not alone. This creative was one of the finalists at the Third Eyeblaster Awards, which gets decided tonight in New York City.
In this particular execution, the hot chick strolls out from the seemingly benign 300x250 and the insider humor, “most sites prohibit showing large breasts…” is immediately paid off and clarified by the sandwich resolve.
I thought the execution was surprisingly fresh and tastefully handled by the strategically placed mini-banner. I also liked the dimmed background coloring which helped the creative pop against the busy backdrop.
All in all, clucking good (sorry, Nando’s humor again).
