Questions surrounding transparency, privacy, value, and consumer preferences continue to plague the BT industry. Our panel of experts weighs in on how these issues are likely to shake out.
Firms specializing in behavioral targeting (BT) are adept at making assumptions and predictions based on online behavior. Such predictions enable advertisers to provide more relevant ads -- at least ones they hope are more relevant -- to consumers. But how adept are BT firms at making predictions about their own industry?
We interviewed eight experts in the field of behavioral and contextual targeting about relevant trends in the industry and where they see things heading. They are:
John Ardis, VP of corporate strategy, ValueClick
Sheldon Gilbert, CEO and founder, Proclivity
Scott Knoll, VP and general manager, Aperture Product Group, Datran Media
Chad Little, CEO, FetchBack
Calvin Lui, CEO, Tumri
Andrew Monfried, CEO and founder, Lotame
Roy Shkedi, CEO and founder, AlmondNet
Omar Tawakol, CEO, BlueKai
Check out what they had to say.
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