Finally, one of the more interesting predictions for the future of BT came from Lotame's Monfried, who specializes in social media. It has to do with how he believes consumers will ultimately behave online, which will in turn affect how behavioral and contextual information is collected and used. Monfried envisions a day when consumers no longer surf the web, but the web comes to them via their online "clouds." From these clouds, consumers will be able to dial in how many degrees away from their main interests they wish to stray. 

"The way we see it, the trend is that there's going to be a massive change from the push mentality, where people are pushing data on you, to the pull mentality," Monfried says. "What that means is you won't have to surf the web anymore. Everything is going to be pulled onto your page or into your cloud, so you won't have to go to all these different websites anymore. There'll be affinity groups, and the term "website" is, I think, going to be antiquated."

Sean P. Egen is a freelance writer.