I approach language sometimes with the wary hand of a mystic. There is magic in the words that come from the fingertips (or the mouth, depending on your medium). By saying something you make it so, which is why I've avoided talking about the recession. There, I said it! I've made my contribution to the public discourse of our contemporary malaise.
But, I also feel that the dark magic associated with it might be countervailed on a day when another more powerful, hopeful magic might manifest. That day, of course, is the inauguration. And so, I am going make some suggestions for positive steps that can be taken by both clients and their agencies to weather these hard times.
Media strategies editor Jim Meskauskas is vice president and director of online media for ICON International Inc., an Omnicom company.
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"Agencies need to start drawing out insight from all the data that they, or their clients, have been gathering."Thank you for your point. It's possible that agencies who are able to find ways to do this quickly and cost effectively will be the ones that benefit most in the long run.
Jim, terrific comments on the state of our industry/economy. If ever there was a time when certain well known brands are able to snag market share in the online space, it's in a down economy where the competition (direct/indirect) is pulling back on marketing budgets.
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