When running any display campaign, there is always that moment when I simply just want to know, basically, how it's going? I love the creative, and I think the concept is solid. I know that the ads launched only about an hour ago, but I just can't help but log in and witness the real-time action of the most successful campaign ever. My heart sinks when I log in and see a 0 percent click-through rate (CTR).
Now, I know that there just isn't enough data to extrapolate that early on in a campaign. So I try not to overreact. I choose to wait, impatiently, because I know that the team has considered -- or will consider -- the points that I outline in this article.
Could your campaigns benefit from one or more of these tactics?