Brands that harnessed the power of memes

Julie - very rarely do i give props for articles, but this was a great job. it hit a very complex digital marketing concept on the head regarding a difficult topic to market around - identifying and incorporating memes

@drew - you have a point, but her give her a break. the merits of riding the wave of memedom are difficult to tap into, and most marketers do not even realize that this is an approach, albeit a tactical one.

Julie, good job :)

"Meme" is not a synonym for "neologism."

Julie is wrong to state that memes are not mainstream.

A meme is "a cultural unit (an idea or value or pattern of behavior) that is passed from one person to another by non-genetic means" (per Princeton Wordnet).

Like so many mainstream pundits these days, Julie attempts to define the mainstream as a solid, immutable object, devoid of "memes" but instead populated by unquestionable axioms. Only outside the ivory tower fortress can our dialogue have impact on history, Julie parrots as she was taught by her ivory tower professors. To suggest that we can appeal to mainstream memes using such subversive tactics as viral videos would be to propose treason. To suggest that our impact on mainstream memes might actually have a role in history is so dangerous, I fear a no-knock dynamic entry by a federal death squad as I dare to write these words.

Neologism? Since when is "power to the people" a neologism?

Julie you just won a fan. Great post.