Cute is the new reality
All in all, cute things, whether manufactured or caught unaware on camera, are attractive because they appear genuine.
"These sites are popular because they offer pictures that aren't calculated, you're seeing things involuntary and real," said Malis, who gets emails from viewers all over the world who say his site makes them feel better. "You're getting a genuine moment."
Mira Schwirtz is a San Francisco-based freelance writer covering the culture and business of technology.
