Here are my reasons for calling the Witchery campaign offensive:

• It attempts to undermine my intelligence.
• It makes the underlying statement, "Men are weak when it comes to pretty blonde girls, and it is easy to trick them."
• It is an utter a waste of time. I would prefer if the company said, "Here is a pretty blonde; do you want to buy a coat?" Who knows, that might actually work.
• It creates a boy-who-cried-wolf scenario. Personally, I am a romantic at heart. When brands cut into the online conversational channels, they undermine the credibility of the channel, rendering it useless for real situations. I hate when brands think they can steamroll over consumer conversations and make a mockery of the human condition.

The video is not the only piece to this initiative. A website was created that cleverly (?) uses an Apple .ME account:

I have to give some credit to the Naked team -- there are some clever elements in this campaign. But the bottom line is that it is a farce, and I am sure that those who were fooled by it did not enjoy finding out that:

1. Their dream girl with the coat is a corporate shill, or
2. This reverse-Cinderella storybook tale was nothing more than corporate America abusing our emotions. (Remember how mad Oprah was when she found out that "Angel at the Fence" was a farce?)

That being said, I cannot imagine how anyone was fooled by this, as the site had pictures like this on it:

 Uh-huh. This looks authentic.

 ...and finally, the truth is told!

Key takeaways

• There is a fine line between a puzzle and a lie. Make sure you are on the right side of that line. 
• Conversational media is sacred to those who use it. Be careful not to take advantage.
• If you are going to try to trick people into believing an actress is a real person, find someone who can really act.