This past year was a tough one for corporate blogging, especially considering the bashing business bloggers took from two separate Forrester reports. The primary problem with blogging in 2008 originated from a focus on the wrong objectives. The result was pretty much a big disappointment from both the readers of corporate blogs and the companies that supported them, which began asking the question, "Why?"
However, all is not lost. Many companies did in fact find the successful formula for both high ROI and reader satisfaction. As we move deeper into 2009, these trends will accelerate and the maturity of corporate blogging will become both scalable and sustainable, while actually contributing to the bottom line.
The following are my predictions for the top trends in corporate blogging this year.
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