In Focus

10 ways to boost the value of your corporate blog

Chris Baggott
Social Media Posted on March 30, 2009

The hope for corporate blogging

This past year was a tough one for corporate blogging, especially considering the bashing business bloggers took from two separate Forrester reports. The primary problem with blogging in 2008 originated from a focus on the wrong objectives. The result was pretty much a big disappointment from both the readers of corporate blogs and the companies that supported them, which began asking the question, "Why?"

However, all is not lost. Many companies did in fact find the successful formula for both high ROI and reader satisfaction. As we move deeper into 2009, these trends will accelerate and the maturity of corporate blogging will become both scalable and sustainable, while actually contributing to the bottom line.

The following are my predictions for the top trends in corporate blogging this year.

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Comments

Laureen Peck
Laureen Peck April 6, 2009 at 3:28 PM

I loved your article. Very educational.

I am going to put much of your advice into practice for my blog on new business development strategies and techniques, newbizwiz.blogspot.com

Keith Harrison
Keith Harrison April 3, 2009 at 10:01 AM

Excellent article. Strategic advice combined with tactical direction in a distilled form. It is a terrific reminder that the "blocking and tackling" are critical and demand our continued focus. It helps to be cautioned that Web 2.0 is simply a means to support Web 1.0.

Thanks for the sage advice!

Keith
www.recmar.com

Kate Lorenz
Kate Lorenz April 1, 2009 at 1:58 PM

I would love to see examples of corporate blogs that are following these trends.

Hal Goodtree
Hal Goodtree April 1, 2009 at 12:15 PM

Excellent, "pithy" summation of best practices. I added it to my Delicious bookmarks.

http://delicious.com/goodtreecompany

Thanks Chris!

ps - does html markup work in the comments?

Lida Citroen
Lida Citroen March 31, 2009 at 6:50 PM

Thanks, Chris! This is probably the most entertaining and succinct directive on corporate blogs I've read to date. I tell all my clients not to let the technology lead -- they're like kids. They see something shiney and sparkly (or fun) and they want it in their marketing toolkit too.

Let the strategy drive, and blogs become more transparent, natural and entertaining!

Thanks for putting it all down in one place. I've posted this to Twitter to share with others.

Lida

Greg Padley
Greg Padley March 30, 2009 at 3:06 PM

Excellent Chris!

It is tempting to jump on the band wagon with the newest goodies but there needs to be strong reasoning behind doing so and metrics to prove success.

The media has changed but the song remains the same - http://5691gerg.com/?p=3

Marketers need to pay attention to the "simple math" you point out so well.