Learn about how this disruptive new communication channel is impacting customer expectations, branding opportunities and marketing campaigns, and what the best practices are when your brand is ready to tweet.

In this master class, Gravitational Media and Southwest Airlines will share opportunities and pitfalls of working with the flexible, innovative -- and somewhat controversial -- ecosystem that is Twitter. Learn about its risks, ways to measure ROI, and best practices for creating authentic, engaging brand conversations.

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Speaker(s): Christi Day, online spokesperson and emerging media specialist, Southwest Airlines; and Rodney Rumford, CEO, Gravitational Media

Format: MP3