Online gaming has come of age as a viable advertising medium that reaches consumers of all ages. Hear about the opportunities that this engaging channel presents.

In this breakout session, hear from an agency innovator in game advertising, a brand that has run numerous campaigns in casual games, and from the leading casual game-based ad platform to find out how to leverage this emerging channel that has the potential to reach more than 80 million Americans.

GET THE PODCAST

• [RSS] Add the iMedia Podcast feed to your RSS aggregator and have the show delivered automatically (MP3)


• [MP3] Download the show (MP3)

Speaker(s): Elizabeth Francis, CMO, Intelligent Beauty; Jay Krihak, senior partner, group media director and gaming innovation, MEC Interaction; and Ty Levine, VP of marketing, NeoEdge Networks

Format: MP3