Learn about ChapStick's experience with a cross-application media and gifting program, and Oakley's efforts to engage winter action sports enthusiasts in this round-up for Facebook app success stories.

Most marketers and agencies know that social media presents opportunities, but often they don't know how to get started.

Hear a full report on the opportunities that exist today within social media applications as they attract tens of millions of users and an increasing number of brands.

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Speaker(s): Tamara Bousquet, media director, MEA Digital; Lauren Boyer, partner, chief global strategist, Underscore Marketing; and Chris Cunningham, CEO and founder, appsavvy

Format: MP3