Results talk, and marketers who are looking for an engaging interactive way to reach consumers should listen to the rally cry: mobile is great for branding.

In this session, you'll learn how Axe used Greystripe's new GS.Tailgate mobile Flash-like platform to achieve a 25-percent lift in purchase consideration and a 60 percent lift in brand favorability.

You'll also hear a case study on how Continental Airlines created a Hispanic-centric mobile campaign that reached a highly-sought-after, rapidly-growing demographic with all aspects of mobile interaction.

GET THE PODCAST

• [RSS] Add the iMedia Podcast feed to your RSS aggregator and have the show delivered automatically (MP3)


• [MP3] Download the show (MP3)

Speaker(s): Alec Andronikov, CEO, "chief mobilizer", MoVoxx, Inc.; Colleen Aranda, manager, interactive marketing, Continental Airlines; Michael Chang, CEO and founder, Greystripe, Inc.; and Anne Jensen, brand building director, Unilever

Format: MP3