Find out how marketers from Kraft Foods and Procter & Gamble have used mobile to deepen customer engagement with their brands.

The startling growth of data-enabled mobile phones has given CPG marketers an exciting new channel where they can interact with customers during those precious about-to-use moments.

In this master class, hear how some big-name brands are taking advantage of the always-on device and its ability to connect, entertain and provide value to consumers.

GET THE PODCAST

• [RSS] Add the iMedia Podcast feed to your RSS aggregator and have the show delivered automatically (MP3)


• [MP3] Download the show (MP3)

Speaker(s): Adam Broitman, director of strategy and ringleader, Crayon; Lara Green, digital marketing manager, P&G Cosmetics; and Ed Kaczmarek, director of innovation, new services, Kraft

Format: MP3