Article Highlights:
- Brands are finding new and exciting ways to leverage Twitter
- Companies need to make the most of their Twitter backgrounds and profile pics
- Consider multiple profiles to reach various target audiences
It is important to recognize and understand the nuances of Twitter as a communications channel. The genius is in its simplicity, but it's still a tool that consumers and businesses can leverage many ways.
My team conducted an exhaustive and extensive survey of the Twitterverse and how consumers use the platform for their needs. Check out some of the ways people use Twitter. 
It is significant to note that 56 percent use it in some professional, marketing, or work-related capacity.
Conversations on Twitter happen quickly, and there are many benefits to your brand. Below is a tweet from Scott Monty from Ford on the value of Twitter as Ford sees it.
So how can and should your brand use Twitter? And more importantly, what are the most common mistakes and pitfalls on Twitter that could have a negative impact on your business or brand?
Let's take a look.