The tight turnaround
It happens all the time. Someone says a variation of, "We just had a great idea that we want to run with. There is going to be a tight turnaround on this one, but we think it will be worth it."
This statement usually ignites a flurry of stress that involves all-nighters, caffeine IVs, and bunk beds in the conference room. There is little marketers can do to prepare for projects like this. The best-case scenario is that a team may get a hint of the impending work and have a chance to free up resources by clearing the decks of other projects. But even this preparation time is usually a luxury.
Regardless, when projects need to launch in the blink of an eye, it's up to marketers to execute them flawlessly -- no matter how truncated the timeline. This article will explore the differences between rapid execution of online and offline campaigns, and provide six tips for agencies looking to move quickly, without stumbling.
