Erik Matlick, the founder of a pay-per-click ad network and a buyer's guide platform for business publishers, has launched a full service lead generation ad serving platform.

During a 12-month ramp up, Madison Logic has licensed its LeadFocus platform to dozens of media companies, including PC Magazine, iMedia Connection, ClickZ, Sourceforge, DMNews, Security Focus, and others.

"We have approached the emerging market need for lead generation advertising with a technology that optimizes every opportunity to generate a quality lead within publisher’s web content," said Matlick, who serves as the company’s CEO. "We are using best practices from contextual and behavioral advertising and blending it with traditional ad serving principles. Now publishers are able to offer lead generation advertising without the headache of managing it."