Conclusion

• Be authentic. It's authenticity that people remember -- your genuine attitude, abilities, and past accomplishments. These qualities are always in demand.
• Being prepared is essential. The "my dog ate my homework" excuse no longer flies. Technology enables us to become mini experts on corporate cultures, products, and services. Knowing details about a company makes a powerful impact on hiring managers.
• Listen and speak up. We all talk too much about ourselves; we need to listen more and ask appropriate, thoughtful questions about the company. Biggest turn-off? Not answering the interviewers' questions.
• Look the part. If the company has a receptionist, call him/her and find out the corporate dress code. If there isn't a person at the company to call, call a friend in the industry. Hint: Dress up, not down, for an interview. Example: If the company is casual, dress corporate casual.
• Be front and center. You belong there! They called you in for the interview -- relax and enjoy. You're armed with great questions, important detailed information, and you have the ability to listen.
• Bosses don't bite. They're people, too, and many appreciate being asked for their business opinions. Many people would be open to being asked, "How was your weekend?" Asking questions and advice help build solid relationships.
• Representing your work ethic with actual results will speak volumes. It's all about the results. Don't talk about how great you are -- show them the money by talking about actual results, whether it's saving the company time, money, building clients' trust, or building revenue. It's all about the bottom line. Don't ask what the company can do for you -- ask what you can do for the company!

Erika Weinstein is co-founder and president of Stephen-Bradford Search.