Has Twitter jumped the shark? If Oprah's doing it, and Ashton Kutcher can harass more than a million people into following him (certainly not me), then where is Twitter to grow? Like MySpace and Facebook, the young social networking tool has to grow up, move out of its parents' house, and probably engage in a little youthful experimentation.
Is Twitter for marketing? Bringing in customers? Developing a brand? Improving company performance in other ways? Since Twitter is such an open-ended tool, there's no obvious approach to using those 140 characters to benefit your business, but many companies have been willing to take a chance and see what it can deliver. That means trying new things and diving in without a life preserver.
Take a look at these five recent business experiments, each trying to find their way to Twittered glory, and see what's been working in the Twitterverse.
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