Agency Details:Conversation does about 60 percent of its business with other agencies, bridging the gap between idea and execution for clients that include HGTV, Bad Boy Entertainment, and several Omnicom agencies.
Something Cool:It might be odd to highlight one agency's work for another, but in Conversation's case, we'll make an exception. The agency built a fast-loading, slick, and most of all, attention-getting website for Big Fuel (also on the list).
You'll have to see it for yourself here, but one of the great features about the site is that it delivers the punch of a 30-second television spot with the latitude of web video, which lets the user easily explore for more information.
What's Challenging About Digital Right Now?"[A big] problem now is that 'big agencies' are making a play to be 'digital agencies' without being truly in the space," says Conversation's Frank O'Brien. "We get at least a call a week from an agency (big or small) saying, 'Hey, we pitched this project and don't know where to start to get it done.' A line we frequently use is, 'If we don't do it, there's a good chance we know, and have worked with, someone that does, or we can point you in the right direction.' Most agencies say 'We do it all.'"
Agency Details:Phenomblue, with offices in Omaha, Neb., and Montreal, isn't a big agency. But its team of creatives and programmers has worked for some household names like Budweiser, Quaker Oats, Gatorade, and Samsung.
Where branding can last years, and some campaigns are built to run for months, the web is often about day-to-day, minute-to-minute exchanges. So how do you own a web minute? If you're Phenomblue, you leverage the repeal of Prohibition as an opportunity to raise a digital glass of beer, compliments of Budweiser. To celebrate the anniversary of the repeal of Prohibition, Phenomblue created 10 photo-quality glasses and bottles for users to “toast” with. Toasting took place via email on Facebook throughout the day.
What Do You Look for in An Employee?"We hire creative people who can solve complex business problems instead of hiring for a position," says CEO Joe Olsen. "The ability to think is what sets apart an employee as a person who will contribute substantially to the intellectual property of the organization, rather than someone who shows up Monday through Friday and collects a paycheck."
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