Gigapixel Creative
Agency Details:
Based in New York, Gigapixel is a creative agency specializing in technology and design that engages the user and achieves brand goals of buzz, touchpoints, and revenue.
Something Cool:
Any consumer can figure out how cotton relates to the clothes they wear, but every consumer has been plagued at least once by the eternal question: What should I wear?
Enter Gigapixel, which created an interactive video quiz that helps women choose what to wear based on their mood. The cool part is, it was actually right on the money for some women we asked to test it out.
The Ideal Client?
"We look for clients who are interested in innovation, those who are looking for new solutions with technology, and are open and willing to change," says CEO Yao-Hui Huang. "We like to go beyond creative design by attaching it to smart business."
IQ Interactive
Agency Details:
IQ Interactive evolved from IQ Television to apply television engagement best practices to internet marketing. The agency specializes in disseminating complex value propositions, especially in the financial services and B2B sectors.
Something Cool:
We can't explain exchange-traded funds (ETFs). Heck, we didn't really know what they were. What we do know is that they're complicated. Really complicated, which why Barclays Global Investors wanted a simple site explaining all the details of the financial instrument to an audience of financial advisors.
What we liked about the creative is that it boiled down a complex concept to simple language, and it did so in a very approachable way. However, the creative also has the ability to resonate with more sophisticated users because of its non-linear format, which allows you to jump to the category you need to brush up on.
The Most Exciting Thing About Digital Right Now?
"Brands are coming to the realization that they must have a comprehensive plan for the digital space that is at the center of the marketing efforts," says CEO Tony Quin. "They are recognizing that the days of the fun microsite are over, and that they must turn their dot.com websites into marketing engines, complete with the persuasive power that broadband now makes possible."
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