Learn the best ways to create, deliver, and optimize a digital experience that will reach and engage the fastest-growing demographic in the U.S.

It is estimated that in 2010, Hispanics will spend at least $1 trillion in the U.S., and by 2020, one in every four Americans will be Hispanic. With this cultural segment poised to explode in influence, marketers will need to learn the similarities and differences in engagement strategies.

In this master class, the founders of Latin3 will share how to think, create, deliver, and optimize a Hispanic digital experience.

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Speaker(s): Sergio Barrientos, Founder and Chief Creative Officer, Latin3; and Matias Perel, Founder and CEO, Latin3

Format: MP3