Hear about new opportunities to create significant value for internal brands and program partners, including a Coca-Cola success story.

With the creation of My Coke Rewards, Coca-Cola developed an award-winning consumer loyalty program and has build a strong two-way consumer dialogue. This online presence blends brand content and transactional interactions that positioned the program in a role historically designated as belonging to the realm of traditional media.

Listen to the details that made My Coke Rewards a valuable brand commodity, and find out how you can use similar strategies to create significant value for your brand.

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Speaker(s): Mark Henneges, Media Director, Studiocom; and Michael La Kier, Director, My Coke Rewards

Format: MP3