Find out how to use the power of next-generation in-text strategies to integrate more fully and intuitively with your targets' interests.

Well-executed in-text campaigns do more than just highlight the keywords that are most relevant to your brand -- in-text advertising delivered over the semantic web has the power to narrow the gap between branding and search.

In this case study, you'll find out how context and connotation can help you pinpoint what will engage the user and narrow the purchase funnel for your campaign.

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Speaker(s): Patrick Shaughnessy, Media Supervisor, Starcom Worldwide; and Lori Xeller, Senior Director of Sales, Kontera

Format: MP3