Learn about the new consumer behavior online, how viewers are shifting to the web and for what, and what kind of ads are following consumers online.

Who's watching videos online? What are they watching? Where are they going to see videos? Do they watch alone or with friends and family? And, most important, do they pay attention to the ads? 

In this master class, hear about new initiatives by brands to market themselves through the web, either in developing their own web shows or sponsoring existing online video projects and TV shows.

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Speaker(s): Daisy Whitney, Author, New Media Minute, TV Week

Format: MP3