Apple announced details about its much-expected follow up to the iPhone on Monday, and speed is the name of the game, Ad Age reports.
The iPhone 3GS will provide faster downloads, greater memory, and ramped-up processing speed, all of which will allow advertisers to place more media-rich ad units on the device, according to Ad Age. Moreover, the new Safari web browser on the device comes with built-in location-based technology, which will allow marketers to geo-target offers within 100 feet if they so choose.
Beyond the greater abilities of the new device, by cutting the price on the current 3G iPhone to $99, the reach of Apple's device is likely to exceed well beyond its 5 percent market share today. Brands and marketers like reach, particularly when it comes to channels like mobile, which are still in infancy.
