uk

Get stuck into some of the web's finest new ads as we take a look at campaigns that are raising standards and driving competitors green with envy!

Nissan Patrol (Australia)
This banner campaign is designed to promote the 4x4 capabilities of the Nissan Patrol. The media strategy targeted the Aussie-adventurer on travel and 4x4 enthusiast sites, allowing the developers to create a contextually relevant ad.

Expanding execution allows users to discover 4x4 adventure destinations via Google Maps, whilst positioning the Nissan Patrol as the ultimate 4x4 for the journey.

Users enter their postcode which generates a map showing their location, their local Nissan Dealership and their nearest 'Legendary Adventure'. They can then explore the adventure in more detail as well as interact with key features of the Nissan Patrol.

Agency: Carat Interactive
Creative: Tequila Sydney
Link: http://tinyurl.com/cz-nissanpatrol

IKEA (Norway)
This campaign, called Set the Table, is an expandable banner, which initially shows a dinner table seen from above but with only a small centerpiece laid out. The user can then select from a range of Ikea plates, cutlery and glasses to see how the table setting would look in reality. As they make their choices the items fly into place to reveal the table as if it were ready for a meal to be served, together with pricing for the selected items.

It gives customers an idea of the types of tableware you can buy from Ikea in a realistic context, and clicking on any of the products takes you to the Ikea site for a closer look.

Creative: Mediafront
Link: http://tinyurl.com/cz-ikea-table

X-MEN Origins Wolverine game (U.S)
An ad which starts as a standard banner changes dramatically as soon as the user clicks. Wolverine bursts out of the banner as the format develops into a floating expandable, and the first sequence of Wolverine attacking a helicopter leaves what appears to be a large hole in the user's screen as it ends with a huge explosion.

The ad then plays a sequence of video game footage with soundtrack to introduce the game and give the user an idea of gameplay and plot. It's pretty spectacular stuff, loud and impressive, ending with the option to click through to a game site for further information.

Agency: Future
Creative: Future
Link: http://tinyurl.com/cz-wolverine

Robinson Fruit Shoot (U.K.)
This colourful campaign is aimed at kids, based around the idea that it's more fun to design things yourself -- the advertiser underlines the point by allowing the user to colour in the page, as a click on the banner expands it to reveal a monochrome colouring template.

The user can play around with the different fruit shoot bottles and colour the page by squirting the drink around different sections. It also links through to a separate site where the user has the chance to win a 'dream bedroom design.'

Agency: Mindshare Interaction (U.K.)
Creative: BBH
Link: http://tinyurl.com/cz-fruitshoot

O2 Joggler (U.K.)
Appearing on the MSN homepage, this ad is part of a high profile cross-media campaign to launch the Joggler -- a gadget designed to help better manage a busy family. The ad issues a challenge to the user -- 'how good are you at organising family life?' -- clicking on the ad opens a game which plays on the idea that many of us use the fridge door as the family noticeboard and organiser.

The user is presented with an image of a fridge door cluttered with post-it notes, photos and other important information which immediately begins to fall off -- the challenge is to catch as many of them as possible with mouse pointer and pin them back on the door before time runs out.

It reminds us that not only are families very busy, but by providing us with a game which is actually pretty hard to do well at, that there might be a better way to organise ourselves.

Agency: Zed Media
Creative: Agency Republic
Link: http://tinyurl.com/cz-o2-joggler

Dean Donaldson is the digital experience strategist at Eyeblaster.