JetBlue packed its inaugural landing at Los Angeles International Airport with YouTube celebrities who were asked to document the flight from New York's JFK, Ad Age reports.

The airline hopes a stream of tweets and videos from online stars such as Kevin Nalts, Delphine Dijon, Justine Ezarik, and Meghan Asha, will help promote the new flights offered at LAX.

None of the bloggers were paid for their work, but each received a free flight.