Despite the worsening economy, some of the largest brands increased their display ad spend by an average of 27 percent earlier this year, paidContent reports, citing new sales data from Nielsen.
Display ads were projected to be hammered by the recession, but that doesn't appear to be the case with some of the biggest brands. YouTube was one of the primary spending targets during the first quarter of the year, as display ad impression volume on the site jumped by almost 580 percent from the year prior, according to paidContent.
Consumer packaged goods brands like Procter & Gamble spent more than $156 million on display ads in the first quarter, which marks a 27 percent year-over-year increase. YouTube, AOL, and Oprah.com were the top three sites CPG brands chose to spend more on, paidContent added.
