Digital marketing and advertising veteran Susan MacDermid has been named SVP of interactive at dmg world media. MacDermid will run the company's iMedia and ad:tech event and publishing business globally.
"We are delighted that Susan MacDermid is joining our team," said Mark Carr, EVP, dmg world media. "Her years of hands-on digital marketing and advertising experience with the world's largest advertisers will help our businesses serve this dynamic industry even better."
According to the company, the appointment of MacDermid to this senior leadership position demonstrates dmg world media's move to become even more relevant to and tightly aligned with the constantly-evolving world of digital marketing and advertising.
MacDermid is an award-winning executive with over 15 years' experience crafting interactive strategies for advertisers that include ABC, Anheuser-Busch, Coca-Cola, Disney, ESPN, IBM, Unilever and Warner Bros. Her appointment also capitalizes on her decades of international experience -- including stints in Tokyo, London, Hong Kong, Beijing, and Paris.
"Susan MacDermid is an industry thought leader and sought-after speaker who communicates easily with C-level marketing executives as they navigate the new, exhilarating, and often intimidating interactive media channels that are transforming how brands connect with customers." said Rick Parkhill, iMedia Founder & CEO. "She combines keen strategy with tremendous practical experience -- she will lead iMedia and ad:tech to present the most relevant events, networking, and information possible."
"As a longtime participant, advisor, and speaker at both iMedia and ad:tech, I understand the critical role these events play in accelerating marketers' use of the digital channel, by providing them access to the newest thinking, essential metrics, and a peer community," MacDermid said. "As digital moves to center stage for all marketing and advertising, I am delighted to lead the pioneering team that is helping the industry to chart an exciting, digital-centric new course."
MacDermid will join dmg world media on August 1, 2009 and will be based in the company's Larkspur, Calif. offices. She will have full management responsibilities for the ad:tech and iMedia businesses worldwide, including North America, the EU, and the Asia-Pacific region.
