Hear how brands are trying to resonate with more consumers by taking another look at site usability and niche marketing in these podcasts from the iMedia Brand Summit.
The usability doctor is in
Learn how the seemingly basic choices you make for site design can pull in or turn off your target audience. Don't go with your gut, stick to clear scientific principles.
"Agencies Suck!" "No Brands Do!"
Listen to a pair of seasoned industry veterans as they dive into the issues that keep agencies and brands apart and offer tips on how to bring them together.
Digital marketing in the Hispanic community
Hispanics are expected to spend at least $1 trillion in the United States next year. Learn how your brand might be able to capture some of that cash.