Looking for proof that digital advertising is starting to gather more clout in the marketing world? Look no further than the Cannes Lions international ad festival, where more attention is being paid to digital than ever before, according to a ClickZ report.

The Cyber Lions award night, often relegated to the early part of the week, has been given a more prominent time slot on Wednesday, and most of the seminars in the past two years of the festival have centered on digital marketing. These presentations are packing in larger crowds than ever before, and this year's speakers include Twitter, Razorfish, AKQA, and Digitas.

As for the awards themselves, Crispin Porter + Bogusky is a clear frontrunner to take home some Cyber Lions for developing Burger King's Whopper Sacrifice Facebook application, according to ClickZ.